Tech tracking: FourKites unveils dynamic ETA product for LTL shipments

Tech narrows delivery windows for complex less-than-truckload loads

While Amazon (NASDAQ: AMZN) and its shipping partners like UPS (NYSE: UPS) and FedEx (NYSE: FDX) are able to tell customers where their package is at all times, the reality for most less-than-truckload (LTL) shipping is somewhat more complex. Multiple stops, drops and pickups, along with traffic and last-minute schedule changes impact the ability to provide narrow delivery windows for LTL customers.

Citing a data science breakthrough and the large volume of data from loads within its system, FourKites said it is now capable of providing real-time tracking of LTL shipments with narrow two-hour delivery windows through its Dynamic ETA for LTL solution.

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