Two weeks ago, Chris Cunnane and I joined the FourKites Visibility 2020 conference from the confines of our home offices. The conference offered a clear message of how FourKites is moving forward during the current pandemic, a vision of what is to come, and a number of customer success stories.
First of all, who is FourKites? FourKites is all about near real-time visibility to shipments. FourKites CEO Matt Elenjickal has pointed out that visibility by itself is not enough. “It is one thing to know where the trucks are, but what am I going to do with that data? Who do I contact if something goes wrong? Customers are looking for visibility across the entire supply chain; they want to know where their products are across the entire network at any time. This could be in a warehouse, on a truck, or in the yard. They even need to know where an item is at the SKU level, and this is not easy to pull off without years and years of research and development. The public perception is that these visibility solutions seem very simple. But they are not. They require density and a network to make it happen. Solutions that do not have the density and a network will not last.”
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