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Land O’Lakes unlocks hidden capacity in its freight network with the help of FourKites’ Lane Connect platform.

A truism in the logistics world holds that big shippers chronically struggle with trucking capacity challenges, and Land O’Lakes is no exception. Last year, that struggle led the Minnesota-based dairy and agribusiness cooperative to investigate a promising-sounding program it had learned of through an industry group it belongs to.

That group was the Trading Partner Alliance (TPA), which was formed by the Consumer Brands Association and FMI (Food Marketing Institute), to address common industry supply chain issues. In a bid to alleviate the trucking capacity crunch, the TPA’s Supply Chain Executive Council had developed a program utilizing tech specialist FourKites’ Lane Connect platform to help members identify opportunities to share capacity with trading partners and reduce empty miles.

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