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Land O’Lakes, Inc. Chief Supply Chain Officer, Yone Dewberry, gave a keynote at FourKites aptly named Visibility conference in mid-September. He explained why real-time shipment visibility was so important in their supply chain.

Digital supply chains are being widely discussed, “but I’d say supply chain management has not changed at all. We are still moving stuff from point A to point B,” Mr. Dewberry asserted. Nevertheless, running a supply chain is tougher than it used to be. “What changed? Visibility, variability, and velocity. With more variability, you need to move faster. To do that you need more visibility.” While demand in one of their business units has always been hugely variable, variability has increased in the time it takes to secure trucks to move their inbound raw materials to factories and outbound products to customers.

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