How freight visibility shifted from ‘check calls’ to robust mapping platforms with ETAs

Freight brokers and third-party logistics providers are giving shippers the same, if not better, load tracking data than motor carriers without needing to invest in asset tracking systems.

Many are using freight visibility platforms that capture load tracking data from motor carriers using real-time integrations from their mobile and back-office systems. One of the largest visibility providers, FourKites, recently hosted an online event that drew attendees worldwide to learn about how the latest developments are connecting supply chains at a deeper level.

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