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Brett Frankenberg, Senior Vice President of Product Supply Planning and Bottler Sales, at Coca-Cola Consolidated spoke at the FourKites appropriately named user conference Visibility on September 19th. “In 2017 there was a team that went on a ‘digital safari.’ The group came back, talked about a few ideas, but after the excitement subsided, decided to do nothing at that time.”

But Mr. Frankenberg, who believes the term “digital” is being overhyped, nevertheless used this as an opportunity to assemble an internal cross-functional team from the company’s customer, manufacturing, logistics, and IT organizations. “I was just looking for four or five people not wed to the old processes.”

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