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Supply chain professionals are carrying their experiences with business-to-consumer (B2C) e-commerce sites, like Amazon, over to their work lives.

“Everybody is expecting shipments to be like Amazon with complete visibility,” said Ryan Rogers, chief transformation officer of Covenant Transport Services, a Chattanooga, Tenn.-based carrier and third-party logistics (3PL) provider.

Many customers of Leonard’s Express, a 450-truck carrier based in Farmington, New York, with dry van, refrigerated and intermodal operations, now require shipment updates every hour and some, every 15 minutes.

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