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Your CPG Supply Chain, Redefined

FourKites delivers the real-time supply chain visibility that consumer packaged goods (CPG) shippers need to maximize efficiency and deliver on time, in full for their customers.

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Consumer Packaged Goods (CPG)

Why 9 of the Top-10 Global CPG Companies Rely on FourKites

With the largest network of logistics tracking data and proprietary machine learning technology, FourKites’ real-time visibility platform powers data-driven insights and proactive risk management on your CPG shipments.

  • Lower Operating Costs: In CPG, logistics charges add up quickly. FourKites helps you minimize those risks by reducing detention, optimizing labor planning and maximizing capacity.
  • Improve Customer Satisfaction: Deliver on time and in full, and give your customers full visibility along the way with delivery notifications and live tracking dashboards.
  • Drive Agility: End-to-end visibility on inbound and outbound shipments improves accuracy of cycle time predictions for inventory and materials planning, while innovative collaboration and notification tools dramatically improve responsiveness.

Challenges Facing CPG Companies


OTIF Requirements


Tight Delivery Windows


Long Dwell Times


Inbound Visibility

Make Your Supply Chain a Competitive Differentiator

Predictive visibility and powerful machine learning enable you to move from reactive problem-solving to proactive risk management and strategic supply chain planning.

  • From internal moves to customer deliveries, FourKites gives a single-pane-of-glass view into all your transportation operations.
  • Eliminate data silos with FourKites’ real-time visibility platform, and collaborate seamlessly with your partners to streamline processes, build stronger relationships and improve service levels.
Consumer Packaged Goods (CPG)
Consumer Packaged Goods (CPG)

How Kraft Heinz improved OTIF by over 20%

Supply Chain Dive highlighted Kraft Heinz Co.’s success with FourKites to improve OTIF compliance and use visibility as a catalyst for improvement across their operations.

“Food maker Kraft Heinz Co. began using FourKites’s software about five months ago to track customer deliveries as part of a broader effort to improve on-time performance. The company’s on-time delivery rate is now between 75% and 80%, up from the mid-50s, [Kraft Heinz’s head of North America supply chain] said.”

Read the article

Unparalleled Value for CPG Shippers

Collaborative Visibility for Next-Generation Supply Chain Orchestration

Your competitive advantage lies in your ability to see into every corner of your supply chain — both for managed and vendor-managed inbound freight. FourKites delivers unprecedented visibility and data transparency on every load that matters to you.

  • Optimize dock utilization and reduce detention with complete inbound visibility.
  • Minimize safety stock and improve forecasting with live tracking and predictive ETAs for inbound inventory.
  • Reduce check calls with customizable status and event notifications.
Consumer Packaged Goods (CPG)
Consumer Packaged Goods (CPG)

Keep up with Customer Demands, and Stay Ahead of the Competition

PO- and SKU-level tracking improves materials and inventory management, so your supply chain can react more quickly to consumer demands and drive innovation.

  • Track multimodal shipments by PO, even when they are split across multiple carriers.
  • Optimize forecasting by monitoring on-time delivery across all suppliers.
  • See real-time product-level visibility on orders in transit.

Coca-Cola Bottler Leverages Visibility for Maximum Efficiency

Coke Consolidated is the largest Coca-Cola bottler in the US. It makes, sells and distributes 300 brands of beverages and handle over 400 million cases per year. Despite a complex distribution model and large fluctuations in demand for various SKUs, Coke Consolidated felt there was room for improvement on in-stock position and that high service levels were costing too much. The team selected FourKites to improve its operations with real-time visibility. With FourKites, Coke Consolidated:

  • Improved in-stock position to over 99%.
  • Reduced excess inventory.
  • Lowered cost per case delivered.
Overhead Shipyard

See it in Action

Set up a personal demo and see how real-time visibility will transform your supply chain.

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