In his first official week as the new chief marketing officer at FourKites in early February, Steve Rotter stood on stage at the company’s annual global sales kickoff meeting before hundreds of fresh faces and shared a new vision.
Like many kickoffs, there was a buzz in the room, with loud pump-up music and plenty of celebration — FourKites was in hyper-growth mode, after all. The company, which uses data and innovation to redefine supply chain management for global organizations, had doubled in size over the last year and a half to nearly 500 employees.
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