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FourKites on Tuesday released a new product designed to give shippers a view into the lifecycle of their orders by connecting upstream data from an order management system with downstream data from warehouse and transportation management systems.

The Chicago-based freight visibility software provider said the product, called Order Intelligence Suite, was developed in collaboration with major consumer packaged goods (CPG) customers and guided by the Consumer Brand Association, which represents more than 1,700 CPG brands.

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