Forget The ‘New Normal’ — How Can Tech Help With Conditions On The Ground Now?

For the past several months, supply chain workers around the world have been working through a period of unprecedented chaos, danger and disruption. Obviously, the pandemic has been the predominant cause of these upheavals, but global civil unrest has also had an impact. With the pandemic still surging in the U.S. and other parts of the world, and with the coming of hurricane season in North America, many wonder not just when, but whether we will return to a state of normalcy.

As the CEO of a supply chain technology company, all of this begs a critical question that every technology company should be seriously contemplating: How does technology need to adapt to help customers during times of extreme volatility? While I’m sure we will be learning from all of this for years to come, some key lessons are already emerging for those of us serving the supply chain.

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