According to a Harris Poll, nearly 75% of executives want to advance sustainability efforts but don’t know how.
While he empathizes with the difficulty of tackling emissions — especially when it comes to reducing Scope 3 — FourKites founder and CEO Matt Elenjickal
sees many opportunities. “To seize them, we need to temper our competitive impulses and act collectively. And with real urgency.”
Urgency is critical here. Recent Harvard Business Review research suggests not only that consumers’ sustainability demands are rising, but also that “we’re fast approaching this tipping point where
sustainability will be considered a baseline requirement for purchase, and companies should prepare now.”