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July 2025
Supply Chain News to Know

 
 
July 2025

News To Know

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It seems we’re all chatting with AI these days, but not all talk is cheap — supply chain professionals are analyzing data in record time with Natural Language Querying (NLQ)… Let’s dive in.

 
 
 

 The Lead: Shadow Inventory
 
 
 
 
 
While most companies can track their shipments just fine, many still struggle to connect the dots between purchase orders, landed costs, and actual inventory profitability in real time – creating "shadow inventory" that looks strategic on paper but becomes a cash trap when conditions change rapidly.

As we near the end of summer, most supply chain teams are deep in execution mode for holiday inventory. August back-to-school is here, and September holiday stock needs to be locked in. This timing makes shadow inventory dangerous, with little room for error when working capital costs climb and every aspect of planning and execution must go smoothly.

To get a clearer picture of what’s ahead, SupplyChain24/7 spoke with Stephen Dyke, Principal Solutions Consultant Manager at FourKites. In this Q&A, Dyke shares insights on the biggest trends he’s watching, how supply chain leaders can stay flexible, and what to expect in the coming months.

 
 

  In View
 
 
 
 
 
  • NRF’s President and CEO Matthew Shay confirmed the risk for retailers heading into the busy season, noting that “June’s numbers indicate that prolonged uncertainty surrounding the economy, tariffs and trade policy could be pushing consumers to adopt a ‘wait-and-see’ approach with their household budgets.”
  • External events are repeatedly invalidating carefully crafted strategies, leaving teams in firefighting mode instead of executing smoothly — but FourKites’ Kevin Krukis argues that investments can help organisations adapt faster than the disruption can spread. Get the full story in the latest edition of Port Technology’s e-journal.
 
 

  Numbers to Know
 
 
 
 
 
 
 
From Bloomberg: The number of shipping containers carrying US imports fell for a second straight month, putting the economic indicator on course for one of the sharpest year-on-year reversals on record, according to data from industry veteran John McCown.
 
 

Words of Wisdom
 
 
“At FourKites, AI wasn’t a recent addition to our technology stack… Ten years of continuous AI development have created more than individual features. It has built a comprehensive data science foundation that enables rapid innovation and addresses increasingly complex logistics challenges."

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Sriram Nagaswamy
FOURKITES EVP, TECHNOLOGY

 
 

  ICYMI
 
 
 
 
 
  • FourKites is now available on the AWS Marketplace, making it easy for organizations to use their committed AWS spend, simplifying procurement and maximizing existing cloud investments.
  • Yusen Logistics launched carrier visibility solution from FourKites — read the full story at Enterprise Times.
  • FourKites Summit is around the corner — register today to learn from companies like Coca-Cola Consolidated, Gap and more.
 
 
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