February 2026
Supply Chain News to Know

 The Lead: Data Rich, Action Poor

Supply chain teams have more data at their fingertips than ever. So why do so many of them still get stuck?

That's the central question in a new piece from Supply Chain 24/7, where FourKites' Stephen Dyke argues that the gap between insight and action is becoming the defining challenge for supply chain organizations. The problem is that most teams operate against siloed metrics — procurement chasing unit cost, manufacturing optimizing utilization, transportation focused on consolidation — and nobody is measured on how well those decisions work together.

Dyke walks through how functional scorecards actually incentivize decisions that hurt the broader operation, even when the people making them are doing exactly what they're told. It's a structural problem dressed up as a data problem, and it explains why so many organizations feel like they're running harder without gaining ground.

  In View

  Numbers to Know

Source: FourKites network data; Yahoo Finance / Sourcing Journal

Back-to-back storms Fern and Gianna hammered the eastern U.S. in late January, causing national shipment volumes to fall more than 55% week over week, with the Texas Gulf Coast seeing inbound freight drop 73%. Meanwhile, the Mid-Atlantic experienced the steepest decline in on-time delivery (OTD), dropping 14 percentage points — from 75% to 61%. The Northeast saw OTD fall by 11-13 percentage points as well.

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Words of Wisdom

“A homegrown system might suggest rebooking a late shipment without knowing that carrier is already at capacity, that warehouse has limited dock doors during peak hours, or that the customer's receiving schedule won't accommodate the change. A network-trained system knows these things.”

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Sree Mangalampalli
VP OF DIGITAL TRANSFORMATION SOLUTIONS, FOURKITES

  ICYMI