FourKites’ trademarks and service marks, logos, and brands (“Trademarks”) are FourKites’ intellectual property and are among our most valuable assets. In order to preserve and protect these Trademarks, it is essential that they are used properly. Follow these Guidelines and our Brand Guidelines for using FourKites’ Trademarks properly in all communications, documents, and electronic messages.
Third-party use of the FourKites Trademarks requires a license or written permission from FourKites. If you are interested in obtaining a license to use a FourKites Trademark, contact us to discuss your proposed use.
These Guidelines apply to FourKites employees as well as to customers, partners and other third parties that FourKites has licensed or otherwise granted written permission to use a FourKites Trademark (each a “Licensee”). If you are a Licensee of a FourKites Trademark, your license agreement may have particular usage guidelines different than provided here. If so, please follow the specific guidelines in your agreement. If you are a Licensee but have not been provided with special guidelines for usage of the FourKites Trademarks, then these Guidelines apply to your usage of the FourKites Trademarks.
You may reference FourKites’ products and services using the FourKites Trademarks, so long as such references are: (1) truthful, fair, and not misleading and (2) comply with these Guidelines, which may be modified from time to time by FourKites in its sole discretion. The FourKites Trademarks should never be used in a way that could cause anyone wrongly to believe that your products or services are offered, endorsed, or sponsored by FourKites or any of its subsidiaries.
Include an attribution to Fourkites as the owner of the Trademark in the following format: “[list the Trademarks used] is a trade- and/or service mark of FourKites, Inc.” If you are a Licensee of a FourKites Trademark, add “Used under license.”
Use the FourKites Trademarks only as proper adjectives. Whenever possible the Trademark should be followed by the common descriptive name (noun) of the product or service it modifies (e.g., “the FourKites® Visibility Cloud Platform provides real-time visibility and data driven insights”).
FourKites Trademarks should not be used as verbs or nouns or in plural or possessive form.
Do not use Trademarks as a mere description of the nature of the product or service or as an identification of a product/service type or product/service category as a whole. Trademarks must be used to identify FourKites as the single source of a product or service.
When FourKites is used to refer to our company, FourKites, Inc., rather than as a brand of product or services, then the rules for proper usage change slightly. Unlike trademarks, company names are proper nouns; they can be used in the possessive form and do not need to be followed by a generic term. Neither the ™ or SM nor the ® symbol should accompany references to FourKites as a company.
Correct: FourKites is now offering its customers more choices than ever.
Incorrect: FourKites® is now offering its customers more choices than ever.
When using our Trademarks that comprise only a word (i.e., no logo or stylized font), you may not change their appearance by abbreviating them, incorporating them into acronyms, changing their spelling, using them in parts, or using improper capitalization.
When using our Trademarks that include a logo or stylized font (“Logo“):
Last Updated: August 6, 2021