From Cost Center to Profit Center: Making the Business Case

Rob Haddock, who spent 40 years at Coca-Cola, and Gustavo Lopez Ghory, a former Kimberly-Clark CSCO, dig into the costs that fall between departments. They cover the specific line items and break down how to build a case to fund the fix, including:

• The 5–10% carrier inefficiencies buried in your contract rates that nobody questions
• OTIF penalties and customer deductions sitting on a P&L no one owns
• Why a headcount reduction is the wrong case for the board
• How AI agents answer “where is my truck?” in seconds across 5,000 trucks on the road