HP Rebuilt Its Manufacturing Footprint in a Year. Did the Data Keep Up?

Five countries, new partners on every lane, and a lot of new data to connect.

HP moved more than 90% of its North American manufacturing out of China, and most of the routes running the operation today didn’t exist 18 months ago. When new partners, carriers, and trade lanes come online that fast, the data doesn’t always follow. A delayed delivery can hit finance, sales, and your customer before anyone on the supply chain team has a chance to respond.

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HP Delivered $1.9B in Structural Savings. Four Things Unlock the Next Wave.

Challenge 1

Five contract manufacturers in four countries, and no way to tell what shipped until it arrives.

A PO goes to a factory in Vietnam. Nobody in Palo Alto knows whether it shipped on time or in full until it hits the distribution hub. Connecting them into one view turns every dock surprise into a planning decision made days in advance.

Challenge 2

Gross margin dropped 1.5 points in FY2025. Every shipment that crosses a border is a tariff decision your team is making blind.

A container of printers assembled in Thailand hits a 46% duty—routing it through Mexico would have avoided that. Your trade compliance team only finds out about the shipment when the customs invoice arrives weeks later. By then you’ve already written the check.

Challenge 3

Every delayed shipment requires a response from finance, sales, and procurement. Right now, the shipment arrives before the signal does.

When a shipment slips, finance adjusts accruals, sales resets delivery commitments, and procurement scrambles to source alternatives before options disappear. Right now, nobody finds out until the shipment misses its window, and every response costs more because it’s too late to change the outcome.

Challenge 4

Customers in 170 countries asking, “Where’s my order?” and every inquiry pulls someone off higher-value work.

85% of HP’s revenue comes through channel partners and distributors. Every one of those inquiries means someone on your team drops what they’re doing to manually track down a shipment across multiple systems. When an ETA shifts, sales finds out from the customer, not from the system.

What HP’s Operation Looks Like When the Data Catches Up

Inbound Visibility

Turn Dock Surprises Into Planning Decisions

What changes:

When a partial shipment leaves Vietnam by ocean or a pallet of workstations ships from Thailand by air, your planner in Palo Alto knows exactly what’s in transit days before it reaches the hub, regardless of what system the CM or carrier runs.

That early signal gives your team enough time to adjust the production schedule, source alternative supply, or reset customer expectations. A single PO to a CM becomes three shipments across two modes, and the platform connects all of them back to that original order so your planner sees whether the full quantity shipped and when each piece arrives.

The data pulls directly from the carrier or forwarder across all modes in one platform, so new partners connect in days and your team stops chasing emails and phone calls for updates.

What this looks like in practice:

  • A global electronics manufacturer cut procurement team manual work by 70%, accelerated supplier onboarding from weeks to days, and reduced integration costs by 80%.
  • A global storage and semiconductor company is integrating five systems, including their WMS and three major 3PL providers, into a single inventory and shipment view.
  • Graphic Packaging International freed 2 to 3 hours per team member by automating freight updates.
Inbound Visibility

Border Decisions

Make Every Border Crossing a Deliberate Decision

What changes:

Your trade compliance team sees every inbound shipment’s origin, duty classification, and documentation status while it’s still in transit, updated continuously across 98% of global ocean container traffic. That gives them days to prepare documentation, confirm duty classification, and choose the best port of entry before a shipment clears customs.

When port congestion or a tariff change happens while goods are already on the water, your team sees it early enough to reroute to a different port. Finance gets the landed cost impact of each decision automatically, so margin forecasts reflect what’s actually crossing borders.

What this looks like in practice:

  • Bayer Crop Science can now see ocean container positions globally in real time and reroute to a different port or switch shipping modes when conditions change mid-transit, turning reactive trade decisions into proactive ones.
  • First Solar automated invoice generation upon delivery, giving finance precise freight cost data instead of estimates.
Border Decisions

Cross-Team Alerts

Get the Signal to Finance, Sales, and Procurement Before the Decision Window Closes

What changes:

When a shipment is delayed, finance, sales, and procurement find out at the same time your supply chain team does. An automatic alert hits SAP and email with the new ETA and every affected order. Finance adjusts accruals, sales gets ahead of customer commitments, and procurement acts on sourcing alternatives before options run out. Every one of those responses is cheaper when it happens early.

Your team sets the rules for what gets handled automatically and what escalates to a human. At HP’s volume across 170 countries, that means your people spend their time on the ten exceptions a day that need judgment instead of triaging hundreds that don’t.

What this looks like in practice:

  • A major electronics distributor reduced inventory by 1% through improved supply chain intelligence feeding planning and procurement decisions. At HP’s inventory scale, 1% is real money.
  • A global CPG company saw its AI agent handle 86% of exception communications autonomously, routing the right alert to the right team without manual triage.
Cross-Team Alerts

Inquiry Automation

Give Your Service Team Their Day Back

What changes:

Your channel partners and enterprise customers get a self-service portal with order status, predictive ETAs, and proof of delivery in one place. When a shipment is delayed, they’re notified automatically. The routine “where’s my order?” inquiries get handled by an AI agent that responds with real-time status, around the clock, without your team involved.

The hours your service team currently spends on manual lookups go back to building relationships with the partners who drive 85% of HP’s revenue. And when an ETA shifts, your sales team sees it at the same time the customer does, so they’re never caught off guard in the next conversation.

What this looks like in practice:

  • At Coca-Cola, inquiry response times dropped from 90 minutes to seconds, returning hundreds of hours to their associates annually.
  • Church & Dwight a single team saved 25 hours per week on automated track-and-trace responses, with AI handling load status inquiries around the clock.
Inquiry Automation

Results From Companies Running Operations Like HP’s

HP Inc

Arrow Electronics

Arrow Electronics sources components through thousands of suppliers across multiple continents. Before FourKites, their procurement team couldn’t see what shipped until it arrived, so they spent their days manually chasing updates from every supplier. After deployment, new suppliers connected in days instead of weeks and procurement’s manual work dropped by 70%. The time they used to spend chasing shipments now goes to sourcing decisions.

Zebra Technologies

Zebra Technologies moves high-value electronics by air globally. Before FourKites, their logistics coordinators spent their mornings calling forwarders and piecing together arrival times by hand. Now arrival times update automatically, and their DCs plan labor and receiving around actual ETAs.

“Using FourKites Air visibility I was able to free 75% of a single person’s role so she could focus on other critical projects and initiatives.”
— Kim Segel, Director of Global Transportation, Zebra Technologies

HP Inc
HP Inc

Conagra Brands

Conagra Brands moves a thousand loads a day across the US. Before FourKites, their team found out about delivery failures after the fact. Now they catch them before the customer does.

“We’ve been able to isolate situations where the tool showed us that we were going to fail and we were able to correct the failure before it actually happens. So the customer never saw it. You can’t wait thirty days to decide what you’re going to change. You have to make changes almost as things are happening.”
— Brian Stoufer, Senior Director, Transportation, Conagra Brands

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HP Moved the Factories. Now Connect the Data.

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