HP moved more than 90% of its North American manufacturing out of China, and most of the routes running the operation today didn’t exist 18 months ago. When new partners, carriers, and trade lanes come online that fast, the data doesn’t always follow. A delayed delivery can hit finance, sales, and your customer before anyone on the supply chain team has a chance to respond.
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Challenge 1
A PO goes to a factory in Vietnam. Nobody in Palo Alto knows whether it shipped on time or in full until it hits the distribution hub. Connecting them into one view turns every dock surprise into a planning decision made days in advance.
Challenge 2
A container of printers assembled in Thailand hits a 46% duty—routing it through Mexico would have avoided that. Your trade compliance team only finds out about the shipment when the customs invoice arrives weeks later. By then you’ve already written the check.
Challenge 3
When a shipment slips, finance adjusts accruals, sales resets delivery commitments, and procurement scrambles to source alternatives before options disappear. Right now, nobody finds out until the shipment misses its window, and every response costs more because it’s too late to change the outcome.
Challenge 4
85% of HP’s revenue comes through channel partners and distributors. Every one of those inquiries means someone on your team drops what they’re doing to manually track down a shipment across multiple systems. When an ETA shifts, sales finds out from the customer, not from the system.

Arrow Electronics sources components through thousands of suppliers across multiple continents. Before FourKites, their procurement team couldn’t see what shipped until it arrived, so they spent their days manually chasing updates from every supplier. After deployment, new suppliers connected in days instead of weeks and procurement’s manual work dropped by 70%. The time they used to spend chasing shipments now goes to sourcing decisions.
Zebra Technologies moves high-value electronics by air globally. Before FourKites, their logistics coordinators spent their mornings calling forwarders and piecing together arrival times by hand. Now arrival times update automatically, and their DCs plan labor and receiving around actual ETAs.
“Using FourKites Air visibility I was able to free 75% of a single person’s role so she could focus on other critical projects and initiatives.”
— Kim Segel, Director of Global Transportation, Zebra Technologies


Conagra Brands moves a thousand loads a day across the US. Before FourKites, their team found out about delivery failures after the fact. Now they catch them before the customer does.
“We’ve been able to isolate situations where the tool showed us that we were going to fail and we were able to correct the failure before it actually happens. So the customer never saw it. You can’t wait thirty days to decide what you’re going to change. You have to make changes almost as things are happening.”
— Brian Stoufer, Senior Director, Transportation, Conagra Brands