FourKites visibility enables the CPG industry to respond to new markets

Consumer Packaged Goods (CPG)

Harness Enabling Technologies To Improve CPG Supply Chain

The CPG industry is facing many obstacles: an undefined consumer market, technology modernization, and the need for full supply chain communication. The aging of the CPG the “bread and butter” market is causing a huge shift in the industry. Younger consumers are demanding more choices and transparency. To remain competitive, companies need to be able to quickly collect data, analyze it, and adjust as necessary. A key component of this solution is optimizing the supply chain processes and enabling two-way and real-time communication with end-customers. FourKites allows CPG companies to embrace new ways of doing business by adding visibility to the supply chain.

  • Drive communication and collaboration from the inbound supply chain through manufacturing and down to delivery at the end-customers.
  • Provide opportunities to optimize throughout production via the unified, real-time view of your supply chain.
  • Proactively handle exceptions before the end-customers is aware.
  • Streamline communications and collaboration from manufacturing to end-customers delivery.

Visibility that enables modernization and growth.


  • “Utilizing FourKites’ ability to provide real-time, continuous location tracking, predictive analytics, interactive mapping and other features will allow JDA to continue to deliver unmatched transportation planning and execution capabilities for our customers.”

    - Fabrizio Brasca – JDA
  • “With its unprecedented growth and an overwhelming amount of industry recognition, FourKites is leading the movement for supply chain visibility. The company has already achieved so much in such a short amount of time and shows no signs of slowing down. There’s great potential to leverage my skills to help FourKites continue growing and reach its goal of enhancing the enterprise supply chain experience.”

    - Jai Shekhawat, founder and former CEO of Fieldglass
  • “After carefully evaluating many freight visibility platforms, it became abundantly clear that FourKites provides the most robust capabilities for Ryder’s NaviShare solution. FourKites has emerged as the leader in real-time freight visibility that will ultimately help our customers lower costs and improve supply chain efficiencies.”

    - Gary R. Allen – Ryder
  • “FourKites has effectively differentiated itself from competitors by moving from ‘dots on a map’ to a fully actionable supply chain visibility solution. FourKites fills the blind spots in freight visibility, and provides orchestration tools that put the company miles ahead of its competition.”

    - Silpa Paul – Frost & Sullivan
  • “Freight visibility and true, actionable visibility has long been a priority for us. We chose FourKites because they’ve proven to provide the breadth and depth of capabilities that give us a ‘control tower’ view we need for our customers and our business.”

    - Jeff Kanterman – NFI
  • “We are very excited to announce the integration of the FourKites shipment tracking services. The service adds a new option to the existing methods currently available to MercuryGate clients to obtain the reliable status of their shipments down to the SKU level.”

    - Monica Wooden – MercuryGate
  • “FourKites has helped us improve the visibility of the freight we manage on our dedicated assets and with carrier partners and provide the real-time estimated time of arrival information our customers need.”

    - Marty Wadle – Ruan Transportation Management Systems